UX distilling with Daniel O'Sullivan of Archetype SC

Designers are asked to perform minor miracles by transforming large amounts of information into simplified communicative designs. Oh, yeah—and those designs have to be beautiful, too. Like a master distiller transforms a large pot of mash into a fine bourbon, UX distilling is a methodology that facilitates the translation from data to design in 5 simple steps.

After being featured by disruptive companies like IBM, UX distilling gained international notoriety and people all over the world have benefited from this methodology.